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Business Writing for Professionals - 4 hour class

8/10/2010 1:00 PM - 5:00 PM
Location: Portland State Business Accelerator

Overview:
This workshop offers real time training with quick-learning techniques, to make noticeable improvements in your business writing. Training will show how to save time with preparing, writing and editing. Moreover, your readers will find greater ease with reading your documents, and more clearly understanding your message. What you will learn you can immediately employ, and others will see significant change.

How You Will Benefit:
By the end of the class, participants will walk away with the following skills:

  • Spend less time writing documents, with fewer struggles from start to finish
  • Create shorter, clearer writing that others will prefer to read
  • Produce documents with professional tone and persuasive approach
  • Eliminate alienating language, and instead focus on team-building

Course Outline:
The course is divided into four sections:

  1. Setting up for Success (Hook – Creditability – Message Statement – Persuasion – Call to Action)
    1. Focuses of writing
    2. Five techniques to a written conversation (free writing, outlining, paragraph order informal to formal language, and breaking writers block)
  2. Self-editing Techniques
    1. Quickly placing on the editor’s cap
      1. Reverse reading
      2. Eliminating-the-fifth
      3. Clarifying sentences
    2. Common misspelling, misusage, and words to avoid
    3. Formula for creating winning cover letters
  3. Grammar & Punctuation
    1. Commas have nothing to do with breathing
    2. And those other punctuation marks mean…
    3. Subject-Verb-Object to the rescue
    4. Sentence concerns
  4. Communication Better with Your Writing
    1. E-mail writing
    2. Keeping positive
    3. Rapport with your audience

Who Should Attend:
Engineers, scientists, clinicians, researchers, administrators, continuous improvement specialists, quality assurance personnel, technical professionals, management, and anyone who writes during the course of their work day.

Instructor Bio: Seamus Kennedy
Seamus Kennedy has invested his career in Business Communications, and is a public speaker, and trainer, as well as an expert in print and web publications. His training workshops have been held throughout the west, and he is sought after for his de-mystifying approach to communicating effectively with the business community.

Seamus is a graduate of California Institute of the Arts, where he was a full-scholarship student in his senior year. His work experience includes direct response advertising, construction sales, and corporate communications. For the past nine years, Seamus has worked as a consultant, helping organizations and companies to develop and realize their best public communications.

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