Oregon Bio Goes International
By Dennis McNannay 

In mid-October, Oregon Bio was selected as the only state bioscience trade association to participate in the U.S. Department of Commerce’s first biotechnology trade mission to China. In retrospect, the best advice I received was to leave behind any preconceived notions regarding China. From the cosmopolitan feel of Shanghai to the entrenched bureaucracy of Beijing, China is a study in contradictions that did not match my political and economic stereotypes.

I quickly learned there are very few simple truths in modern China. For example, if you expect a system that allows the theft of intellectual property, you’ll find evidence that supports this position; on the other hand, if you feel China is the place to launch or partner to expand your venture, there appear to be significant opportunities.

Like the United States, visitors experience dramatic regional differences—economically, politically and culturally—between its various cities and provinces. Based on my eight-day trade mission in China, I came to the realization that Shanghai, Beijing and Hong Kong all offered totally different business climates, economic capabilities and partnering opportunities. Ultimately, doing business in China requires Oregon companies to carefully evaluate their business objectives within the context China’s various economic regions. Whether you are attempting to sell products into the Chinese market or partner with a local manufacturer, each region can bring a different strength—and risk.

Fortunately, companies new to doing business in China do not have to go it alone. To learn more about some of the idiosyncrasies of this market, Cheryl Coupe’s story—“The Misconceptions about Doing Business in China”—provides additional insight. Oregon Bio will also be adding an International Business web page to our site in early 2012.